Yelp is essentially a self-serving advertising agency. Before you judge a company by their Yelp rating, it is important to understand who is writing the reviews and who the company serves – the complainers may not be the actual clients of the company.

It’s important to hire a property manager with time-tested systems to minimize vacancy days and reduce turnover costs. At the same time, they must understand the art of raising rents while keeping good tenants as an essential part of minimizing vacancy and avoiding turnover costs.